Investigating the Use of Conceptual Metaphors in Al-Jazirah News About Saudi Vision 2030 Policies
Keywords:
Conceptual Metaphor , Saudi Vision 2030, Al-JazirahAbstract
Social changes in Saudi Arabia as part of the Saudi Vision 2030 agenda have received criticism from Islamic countries, mainly from conservative Islamic groups, which view these government policies as conflicting with traditional Islamic values. Through Al-Jazirah, this media outlet uses metaphors to channel the aspirations of conservative Islamic groups in their opposition to social change in Saudi Arabia. Concerning this phenomenon, this study aims to describe the conceptualization of domains used by Al-Jazirah. Descriptive qualitative research was conducted to answer the research questions, which consist of domain conceptualization and the purpose of using these domains in news texts. Data were taken from four news texts about Saudi Vision 2030 policies, collected through observation, and followed by note-taking techniques. Meanwhile, data analysis was carried out through stages of reduction, presentation, analysis, and conclusion, referring to Lakoff and Johnson's conceptual metaphor theory as the analytical framework. The analysis results show that Al-Jazirah uses several metaphors effectively in its news texts. Regarding motives, Al-Jazirah utilizes the perspective of conservative Islamic ideology to criticize Saudi Arabia. Al-Jazirah employs the ideas of conservative Islam to strengthen its legitimacy, thus attracting the attention of audiences, especially conservative Islamic groups who oppose the government's agenda. One of the characteristics of the metaphors that Al-Jazirah uses to undermine its political opponents is the psychological threat that this policy could harm the morality of Saudi society.
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